WILMINGTON, DE, UNITED STATES, October 21, 2024 – The global yoga market, valued at $37.5 billion in 2019, is expected to expand to $66.2 billion by 2027, reflecting a compound annual growth rate (CAGR) of 9.6% from 2021 to 2027. While the offline yoga course segment currently holds the largest market share, the online course segment is projected to experience the most significant growth in the coming years.
A recent report by Allied Market Research delves into the anticipated revenue trends and emerging opportunities within the yoga industry. The comprehensive study includes various analytical tables and graphs to clarify market complexities, along with an evaluation of factors influencing market growth.
This detailed analysis enables market players to identify and seize opportunities in the evolving landscape. The report provides essential insights into the global market, offering a regional breakdown for each segment. It also highlights the leading companies in the sector, detailing their financial strategies, segment performance, product offerings, and strategic initiatives.
For those interested in more in-depth insights, the complete report, consisting of 106 pages filled with charts and tables, is available for purchase.
Market Segmentation
The analysis of the global yoga market includes the expenditures of yoga practitioners and is segmented by type and geography. The study categorizes the market into online yoga courses, offline yoga courses, and yoga accreditation training programs. Geographically, the market is examined across North America, Europe, Asia-Pacific, and LAMEA.
Key Players
Prominent companies in the yoga market include Alo Moves, Inc., Flyogi LLC, Gaia, Inc., Momo Studio B.V. (Momoyoga), Omstars LLC, One Yoga London, Yoga International, Yogaglo, Inc., Yoga Today LLC, and Yogiapproved LLC.
Recent trends have shown a growing interest in hybrid yoga programs that combine traditional practices with other activities. Popular offerings include yoga paired with sports, surfing, cruising, diving, detox, and wine. Additionally, combinations with meditation and Ayurveda have gained traction. These engaging and interactive programs have led to increased enrollments, a trend expected to continue as lockdowns and social distancing measures ease.
Key Findings
Regional Dominance: North America currently leads in market share and is anticipated to maintain its position throughout the forecast period.
Offline vs. Online Courses: While the offline yoga course segment led the market in 2019, the online segment is expected to capture a larger share moving forward.
Growth in Asia-Pacific: This region is projected to grow at a robust CAGR of 10.8% during the forecast period.
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Analyst Review
The global yoga industry is witnessing a surge in innovative offerings designed for tech-savvy consumers, including virtual yoga classes, social media engagement, and yoga tourism. India continues to play a significant role in popularizing yoga worldwide, leveraging its rich heritage and skilled workforce to create a unique market position and brand identity.
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